Rationale
My product is an adapted version of the commonly known cobbler cocktail shaker. Appealing to a male and female upper class demographic, young to middle aged (25 - 35), a cocktail shaker seemed appropriate for it's direct reference to celebration and entertainment, as well as its considerably lax ergonomic values. The named demographic hold pride in their success, and they want their products to communicate that success. A good product will of course be ergonomically efficient and hugely viscerally pleasant.
My design is not entirely dissimilar to the conventional cobbler. The interior acts in the same manner, producing the same quality of mixed beverage, however the redesigned exterior skin has additional anthropometric qualities, as well as vastly enhanced form aspects.
By studying the easiest way to hold a cocktail shaker when in use, I discovered that the hands are directionally perpendicular to one another. With this in mind, I explored some possible shapes that would accommodate the shape of the hand better. The result of the union of these two considerations was a flowing form with only two faces and one continuous edge.
Drawing inspirations from kitchenware designs by Arne Jacobsen for Stelton, refinement was a critical element I wanted to include. Subtle union of sides combined with flowing organic shape gave an obscure, attention grabbing form that challenges tradition.
I wanted my product to be a trophy of success, communicate ideas of status. Gloss finish crimson red seemed like an appropriate colour.
Resultantly, I feel that a user of the intended demographic would experience enrichment from using my design because it has adopted vastly more pleasing anthropometric functionality qualities, in conjunction with an interesting, different and conversation starting form. For a demographic that is infatuated by products that are avant garde, challenging and cutting edge, the user would be enhanced just be the presence of the product in thier surroundings, before even using the product.
My design is not entirely dissimilar to the conventional cobbler. The interior acts in the same manner, producing the same quality of mixed beverage, however the redesigned exterior skin has additional anthropometric qualities, as well as vastly enhanced form aspects.
By studying the easiest way to hold a cocktail shaker when in use, I discovered that the hands are directionally perpendicular to one another. With this in mind, I explored some possible shapes that would accommodate the shape of the hand better. The result of the union of these two considerations was a flowing form with only two faces and one continuous edge.
Drawing inspirations from kitchenware designs by Arne Jacobsen for Stelton, refinement was a critical element I wanted to include. Subtle union of sides combined with flowing organic shape gave an obscure, attention grabbing form that challenges tradition.
I wanted my product to be a trophy of success, communicate ideas of status. Gloss finish crimson red seemed like an appropriate colour.
Resultantly, I feel that a user of the intended demographic would experience enrichment from using my design because it has adopted vastly more pleasing anthropometric functionality qualities, in conjunction with an interesting, different and conversation starting form. For a demographic that is infatuated by products that are avant garde, challenging and cutting edge, the user would be enhanced just be the presence of the product in thier surroundings, before even using the product.
4 comments:
Just from looking at it, i want to pick it up and maybe have a chat about it. This shaker has that shape that is kinda same yet different from which ever angle you look at it.
The colour is definitely very fitting as it has this bold red that looks good next to any girl at a bar(i'm guessing it for that type of place).
The only suggestion that i would have about this shaker is that maybe you should make it a "one piece" product. The outside of it looks very clean and smooth, without many weird indents or such so it would be cool if you could insert the ingredients some other way besides just through the top. Maybe have the cup be inserted through the bottom of the shaker so no one would see the entrance hole. Now that would be innovative.
It also looks a little bulky and i would think this product would be hard for the bartender to handle when he wants to churn out drinks left and right for all those thirsty customers.
So to be honest, i'd love for someone to own it so i can look at it and hold it but i wouldn't want to use it myself (strictly professional comment).
you have been very bold in just changing the shape so good job for that. it looks cool, and you dont immediately know what it is so it is intriguing. intriguing enough for people to buy it? probably, but would also depend on the price. i read what you wrote about how you hold and use a cocktail shaker however im not convined that this is the best shape to hold onto.
however because of your target market you can get away with that. i think your target market will appreciate the look, more than the feel, when they bring it out infront of their friends.
From the first look of your product it gave me a sort of classic feel towards it, it reminds me of a piano with that surface quality i can see from your design. The colour choice is perfect as it establishes a classy look with abit of a modern aspect to it, through the varied shape of the design. Also the different shape to a normal shaker adds to the effect of its eye catching attributes.
From first glimpse this very appealling product doesnt really look like a shaker, it looks a bit big on some parts so maybe if if was slimmer or rounded just a little bit it could improve the handling
I thought that your product was really interesting and that people would wonder what it was if left out on the dining table or bar. It seems to look really classical with the deep colour of the red.
i think it would have looked nicer if it was rounded a bit more to give it a more 3 dimensional look?
Post a Comment