Emotional advertising at it's best.

This advert is just insane. I don't know where to start with it. After watching it a couple of times and after getting over the ridiculous skateboard (I note the switch tre down the nine set) I realised how good the advertising side of it is. The ad isn't actually about skateboarding, it's about a feeling that everyone is familiar with when they have a perfect day, where everything seems to go your way. Nike are tapping into people emotional senses and using skateboarding as the medium. I am not a skater myself but I can relate to this video because of the emotional undertones that creates it. Ladies and gentlemen this is the new benchmark in advertising. Simply perfect.